IT Cosmetics: Brow Power Review

IT Cosmetics: Brow Power Review

Described as a "Universal Eyebrow Pencil" - is this really worth the hype? Does it suit all hair colours? Find out what Layla thinks in the IT Cosmetics Brow Power Review.

Hey everyone! I hope you're all well and having a wonderful week so far - as you can see, I'm back with another beauty review and this time it's featuring a product from IT Cosmetics.聽

You might have seen in this post about some must-try items from the brand and after testing the products one by one, I'm sharing my reviews on everything - in detail too.聽

First up is the IT Cosmetics Brow Power as many of you have been emailing me and asking about my thoughts on this so - here's the full review! 馃檪

IT Cosmetics: Brow Power Review - Packaging聽

As you can see in the picture, the comes in a box package too - containing all the relevant information about the product ranging from 'before' and 'after' shots to relevant information.

The actual brow 'pencil' is sleek and professional looking. Perfect for beauty lovers and make-up artists alike.聽


IT Cosmetics: Brow Power Review - Product & Colour

OK - onto the important part of the review! The product itself and of course - the colour.聽

This is described as a 'universal' brow pencil which is suited for all hair colours BUT - it's not, unfortunately.聽

As you all know, I'm dark haired and even though this looks dark in the picture (and in person) the pencil has too much of a red undertone.聽

It's not a natural colour and this didn't blend with my hair colour - at all. I'm really not sure how IT Cosmetics have described this as a universal brow pencil as it's not.

HOWEVER - 聽I do like the eyebrow comb (pictured below) as this really shapes brows in a lovely way so what I do is apply my trusty dark shadow to define brows and then comb through for a lovely polished look.聽

BONUS - Don't throw away the pencil! Instead of using this as a brow pencil, use it as an eyeliner on your upper lash line. If you've got brown eyes (like me) then the red undertone in the brow pencil will make your eye colour 'warm' by bringing out an almost chocolate-shade 聽- check out this post for photos.聽



You all know that I love reading your comments so let me know what you think! Have you tried this IT Cosmetics Brow Power Pencil and if so, what did you think of the colour?

I'd love to know your thoughts so feel free to comment or send an email! 馃檪




    • sprinkles
      5th February 2018 / 7:21 am

      Thank you so much – glad you enjoyed the post x

    • sprinkles
      5th February 2018 / 7:15 am

      Thanks – it is a shame but it’s good that it can be used as an eyeliner too! 馃檪 xx

  1. 31st January 2018 / 3:18 am

    It’s a shame the colour didn’t work well for you, but glad to hear you’ve repurposed as an eyeliner~

    Vivian | LIVE IN LOVE
    IG | @viviyunn_


    • sprinkles
      5th February 2018 / 7:13 am

      Ah thank you so much – yep, it’s great to use as an eyeliner so recommend it for people as the comb is a lovely addition too! 馃檪 xx

    • sprinkles
      5th February 2018 / 7:08 am

      Oh thank you – it’s a great product just not a universal colour unfortunately but love to hear that this worked well for you! 馃檪 xx

  2. 30th January 2018 / 4:52 pm

    I also used a brow pencil like this from another brand, the color does not blend well on my brows but I also kept it because of the comb LOL

    xx Alyssa | STYLE VANITY

    • sprinkles
      2nd February 2018 / 12:59 pm

      Lol! The combs can be really good!! I like this but the colour just isn’t right so I’m using it as an eyeliner and the comb for brows as it’s a lovely tool! 馃檪 xx

    • sprinkles
      5th February 2018 / 7:06 am

      Ah thank you! x

    • sprinkles
      2nd February 2018 / 12:53 pm

      Ah thank you – you just need to check the colouring! xx

    • sprinkles
      2nd February 2018 / 12:54 pm

      Exactly! x

  3. 30th January 2018 / 2:13 pm

    That’s such a shame about the red undertone! I used to really struggle with brow products being quite pale with ashy hair, but then I came across the Giorgio Armani Brow Maestro – you MUST try if you haven’t already, it’s incredible! xx

    Bryony |

    • sprinkles
      10th February 2018 / 10:17 am

      Ah thank you for your comment! It really is a shame but I’ve started using it as an eyeliner so it’s not too bad but I don’t understand how it’s classed as universal when the tone is that colour. I will definitely check out the Giorgio Armani Brow Maestro – thank you for letting me know! 馃檪 x

Thank you for your lovely comments! :) You can also tweet @layladbeauty with any questions! x