IT Cosmetics: Must-Try Beauty Products For 2018

IT Cosmetics - Must-Try Beauty Products For 2018

Hooray - it's a new year and Layla is back with a brand new beauty post! Sharing her must-try products for 2018 and featuring one of the UK's latest 'it' brands.聽

That's right, as you can tell from the title, she's writing about and featuring IT Cosmetics - you know this is a post that you don't want to miss so make sure you keep scrolling for all the details.聽



IT Cosmetics: Must-Try Beauty Products For 2018

This is one of the things which I love about blogging - I'm fortunate enough to work with so many wonderful brands and test some lovely products.

A few weeks ago, I received a parcel filled with goodies from IT Cosmetics and as soon as I saw the items, I knew that you would all love seeing a post on them so - here it is!聽


IT Cosmetics: Brow Power

IT Cosmetics says: "The best-selling eyebrow pencil's unique oval tip and budge-proof formula adheres to skin, covers grey and looks like real hair!"聽

(Developed with plastic surgeons and dermatologists. Clinically Tested - Paraben Free - Cruelty Free)

If you know me, you'll know that I love compact/ multi-use products and as you can see in the picture, 'Brow Power' is a wonder product. It's double ended with a 'spooley' brush so you can comb brows for the most natural of looks.聽

I like my eyebrows to look very, very natural yet defined so I delicately define my brows and then comb through to blend for a polished look.聽

I also love the fact that this is a double-ended product which is great for all of us who love travelling!

Who needs to take away 3-4 products for your brows when you can take away just one.聽

Plus - This is described as a universal brow pencil and suited for all hair colours but you might want to check out the full review here.聽

IT Cosmetics: CC Colour Correcting (Full Coverage) Cream.聽

IT Cosmetics Says: "Clinically shown results - 100% showed improved hydration. 96% saw soft, smooth skin. 85% saw improvements in the appearance of wrinkles and 77% saw pores minimise."聽

I don't like full-coverage products and will only wear them if I'm attending exclusive events or when my skin's really not looking great (hello tired face) however - this is a product that's changed the game for me.聽

This is one of the most lightweight full-coverage products - it's so natural and blends perfectly. Think of a lightweight moisturiser with coverage - yes, it's that good.聽


IT Cosmetics: Superhero Mascara

It Cosmetics Says: "Give your lashes Superhero powers in just one coat! The proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning super black cape of power and colour."聽

When I'm asked "What's the beauty product you can't live without" - my answer is always mascara!

It's a must-have beauty product for me and I can tell a lot just by looking at the wand/bristles of a mascara.聽

(I'll be covering mascara's, their wands/bristles and what to look out for in another post.)

When I used this for the first time, I was impressed!

I love how the formula and wand coats the lashes (without clumps) for a long-length, full-volume look.

Does it beat my all-time-favourite? No - but it's a definitely a worthy competitor!


IT Cosmetics: Bye Bye Under Eye

IT Cosmetics Says: "It covers everything! It's your 8 hours of sleep in a tube! Award-winning. Anti-Aging. Highly Pigmented. Won't Crease - Clinically shown to make skin look younger."

I'm a big fan of concealers as I use them instead of foundation for my day-to-day schedule. This goes a long way and looks really natural too, just a few dots on your under eyes and any imperfections and you're good to go!聽

Bonus - use a little bit on the arch of your brow to brighten if you don't have a highlighter to hand.聽


SHOP THE POST - IT Cosmetics


CC Cream - Shop Now


Bye Bye Under Eye - Shop Now


Brow Power - Shop Now


Superhero Mascara - Shop Now

So, there we have my must-try beauty products from IT Cosmetics for 2018 - if you haven't tried the brand, make sure you start with these products and if you're only choosing one item - start with either the CC Cream as it works wonders as a natural base to even out any imperfections and also as a concealer!

If you're not a fan of concealers then make sure you check out either the Universal Brow Pencil or Mascara - you won't be disappointed and you'll be happy to know that IT Cosmetics also has a skincare collection..... 馃槈

You know that I love reading your comments so let me know what you think of this post - I'd love to know if you've tried any products from IT Cosmetics and if there's something else which you would recommend! 馃檪




  1. 18th January 2018 / 11:25 am

    wow such a nice selection must have it – great post

    • sprinkles
      19th January 2018 / 9:34 am

      Thank you! x

  2. 10th January 2018 / 5:42 pm

    I read great reviews about the CC cream and I would love to try it too!!


    • sprinkles
      14th January 2018 / 1:43 pm

      Thank you so much – it’s a great brand! 馃檪 xxx

  3. Lisa Autumn
    10th January 2018 / 1:36 pm

    I want to try the CC cream so bad!

    xx Lisa |

    • sprinkles
      12th January 2018 / 9:02 am

      It’s such a gorgeous product – really recommend! 馃檪 xx

  4. 10th January 2018 / 9:02 am

    I love the photography of this post! I really want to try this brand now! xx

    • sprinkles
      16th January 2018 / 5:19 pm

      Thank you so much – glad you enjoyed this! 馃檪 xxx

    • sprinkles
      12th January 2018 / 8:56 am

      They may do shipping, I haven’t checked but I’m sure they’ll be available soon! 馃檪 x

    • sprinkles
      12th January 2018 / 8:55 am

      Thank you x

Thank you for your lovely comments! :) You can also tweet @layladbeauty with any questions! x