H&M Press Day – Summer Collection 2013

A couple of weeks ago I was invited ti view the new summer collection from H&M…it was one of my first fashion press events and I was extremely excited that I had been invited! 🙂
Of course I took some pictured for you to view the collection so really you were all there with me 😉
Snacks and drinks were being served by the sweetest waiters….I actually wanted to hug one of them cause she was just so cute but I didn’t because that’s weird haha!!
After having a look round I came to the conclusion that these things will be HUGE this summer!
  • Colourful / Patterned Denim Shorts
  • Gemstone Accessories
  • Fringe Detail
  • Block Colour
  • Neon

I imagine all of the magazine to be filled with the points listed above so I’ll definitely be on the lookout!

I love bright colours and just feel like sunshine and warm weather makes everyone want to experiment more with fashion and take a risk….this is why I see so many gorgeous fashion bloggers in L.A & Milan…they have beautiful weather!! 
One thing which I would like for all you beautiful readers to know is that I was extremely disappointed after 10 minutes of my arrival.
A woman entered the room and ALL of the staff rushed over to her like she was some celebrity, they were offering her clothes to wear and told her whatever she wanted to let them know and they will go and see if they have it in stock.
I’m sorry but when you hold a press event you treat EVERYONE the same, you either offer EVERYONE clothes to check out and wear or you don’t let ANYONE wear any clothes…..she was an extremely stuck up woman and didn’t even remove her sunglasses.
Now you may think I’m coming across as bitter but I’m not….I’m expressing my opinion and I believe that companies should treat everyone the same and offer everyone the same….we bloggers take more time and put more effort into our posts and try to make our photos look wonderful for our readers so we too should be respected in the same way as they treat their ‘models’…
I was very disappointed after that and wanted to leave quickly as I felt like I was just invited for a free post but with the free post I am expressing my opinion 🙂
Anyway I hope you all enjoy the photos and look out for some wonderful things coming soon from H&M! 🙂
Lots of love!
Layla xxx
P.S – Who loves the kitten espadrilles and gemstone shorts??? They were adorable haha! 


  1. 24th May 2013 / 6:26 pm

    Ugh that makes me so angry when companies do that! Sometimes I really hate the fact that the fashion industry find it perfectly acceptable to treat most people as though they’re “nothing” and push customers aside for others purely because they have a name or money… it’s such a shame that even h&m behaved that way! Still, it looks like you had a wonderful time apart from that!I I absolutely love their accessories this season… chunky necklaces, heelloooo!

    • 25th May 2013 / 1:22 pm

      I know it’s awful! Every industry should treat everyone equally but unfortunately they don’t !!!!! 🙁

      It’s a shame but I’m glad that I can express my opinion through here and share it with people so they know the beauty/fashion industry isn’t all glamour!!! 🙂

      The accessories on the other hand are gorgois!!!! Big chunky statement necklaces and colour….so me!! 🙂

      Layla xxx

    • 19th May 2013 / 11:47 am

      🙂 No worries!! It was a fun day and i loved checking out the new collection….lots of colour for summer!

      Layla xx

    • 18th May 2013 / 9:35 pm

      Thank you Mitha! Will be checking out your blog too!

      Yes the new collection is lovely and colourful! 🙂 xxx

  2. 18th May 2013 / 1:00 pm

    Loving all the prints & the washes of colour. Colour bomb!

    Can’t get over the kitten shoes, ha!



    • 18th May 2013 / 3:05 pm

      Hello Halima,

      Thank you for your comment…yes it is like a colour bomb hahaha but when the sun shines its all about colour!!

      The kitten shoes were adorable and as I’ve mentioned I think they’ll be a love/hate thing…I normally don’t go for them types of shoes but they’re super-cute!! 🙂

      Layla xx

    • 18th May 2013 / 10:39 am

      Aww bless you! Thank you!! It was wonderful that I was invited and yes I also wish I had a better time!! 🙂

      Layla xx

  3. 17th May 2013 / 10:04 pm

    Those Kitten shoes!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I don’t think I’ve ever seen something so adorable! Gorgeous pics xx
    Gemma | ♥ MissMakeupMagpie.co.uk

    • 18th May 2013 / 9:01 am

      Haha!! They’re adorable yes!!! I saw them and thought this will probably be a hate/like shoe but even me who wouldn’t normally go for them loved them!!! 🙂

      Thank you…I tried to capture a lot of the colours and clothing xxxx

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