H&M is a go-to brand for many people and is always one of the brands to “set” the high-street trends.
Recently launching their Studio SS20 range, it’s a 45-piece collection which will be available and coming to stores soon.
H&M Studio SS20 – Inspiration
Inspired by the Swedish island of Gotland – also known as the Swedish “Hawaii”, the H&M Studio team got to work, bringing us a free-spirited, fun collection – all in time for Spring / Summer.
You’ll be able to see some photos of the collection from H&M Greece.
As you can see, the collection features beautiful patterns and colours with clothing suited for all occasions.
The H&M Studio team have said this collection “is for the women who are ready for anything: curious, courageous and looking to challenge herself and to explore the world.”
H&M Studio SS20 & Sustainability
Amongst all the talk about sustainability, the team have said that the Studio collection is moving forward towards a much more sustainable future.
Basing the work which H&M has already accomplished – the brand is now sourcing sustainable materials and will be using organic cotton, recycled polyester and fabrics.
“By the end of the year, 100% of our cotton will be organic, recycled or obtained via the Better Cotton Initiative (BCI)”.
This is great news and it’s wonderful to see huge brands like H&M making a difference and taking a step in the right direction.