CODE Beautiful VLM Mascara Review

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CODE Beautiful VLM Mascara – A lot of you will be wondering what VLM is so let’s get that out of the way right at the beginning, it stands for Volumising, Lengthening Mascara 🙂

As I’ve said many times before, I love my blog because it allows me to work with brands and find out about new products that I might not have necessarily come across.

Code Beautiful is a British brand that has a celebrity following and the mascara you see pictured above has just launched on QVC – the biggest shopping channel, so let’s see how I got on with this mascara!

CODE Beautiful VLM Mascara – Packaging

It’s not often that we’ll see a mascara come in such a box – the attention to detail is wonderful and just look at the contrasting but beautiful colours – white, black and hot-pink!

On the back of the packaging you’re given some info about the mascara like the Vitamins used, the fact it’s waterproof (for those emotional moments)  and that it contains NO parabens and is NOT tested on animals – well done Code Beautiful! 🙂

For me that’s a big bonus!!!!

The mascara is ‘cushioned’ in the box so even if you’re sending it as a gift to a friend you know it’ll arrive safely but even if it’s for you – just the presentation is really lovely 🙂

CODE Beautiful VLM Mascara – The Mascara

The CODE Beautiful VLM Mascara is a glossy, fibre-based mascara designed to give lashes lift, length, curl and volume. The technology allows you to build up layers (coats) for the look you want to achieve taking you from day to night in a few sweeps.

No-smudge, No-clump, Water-proof – NO Parabens and NOT Tested on Animals.

CODE Beautiful VLM Mascara – The Wand

As you can see in the pictures this isn’t your typical wand – it’s designed to reach all your lashes including them pesky baby lashes too!

CODE Beautiful tells you “Roots, Wiggle & Roll” to build up your lashes – I’m not a fan of this technique and just prefer the normal method of applying mascara to your lashes BUT give it a go, what might not work for me, might work for you!

As I’ve tried to show you in the pictures above, the wand has both fine and thick bristles which is something that’s quite unique – this allows you to get longer, thicker looking lashes in just a few sweeps!

CODE Beautiful VLM Mascara – My Thoughts

As a lot of you know, if I could take only ONE product to a dessert-island it would be my mascara but the downside is that I’m super-fussy when it comes to reviewing mascaras!

If you’re like me and love really thick, full lashes then you’ll need to apply 2-3 coats for the desired effect.

With one coat my lashes look a lot longer but not thicker so this type of look is PERFECT when it comes to the no-makeup “makeup” look – it just defines your lashes for a really natural look.

After applying 2-3 coats I could see a difference, my lashes looked full, thick and really long – reaching to just under my brow and it lasted ALL day too!

I wanted to get this review online ASAP but I am hoping to share some pictures and also a video makeup tutorial where I’ll be using this mascara so you can see the results for yourself! 🙂

CODE Beautiful VLM Mascara – Purchase 

You can purchase the CODE Beautiful VLM Mascara from QVC for £17.00 and even though it’s on the pricier side you will love the results!

If you have tried this I would LOVE to hear from you so please let me know what you think!



  1. 22nd March 2015 / 9:19 pm

    Oh..meant to add…awesome to hear your an F1 fan! I’m also a Motorsport fan, mainly MotoGP, and Rossi

    • sprinkles
      4th April 2015 / 6:55 pm

      YAAAAAAY!!! I LOVE F1 – it’s my favourite!!! This is going to be a great season I think! 🙂 xxx

  2. 22nd March 2015 / 9:15 pm

    Hi hun, I’m a fan of QVC and seen this mascara a few times but not yet tried. I have tiny weeny lashes so reading your post has made me want to get one and it’s great they don’t test on animals too.
    Heidi x

    • sprinkles
      4th April 2015 / 6:55 pm

      This is a great mascara and does lengthen lashes!! There are alternatives on the market at a better price but the good thing with CODE is that they don’t test on animals!! 🙂 xxx

    • sprinkles
      1st April 2015 / 3:24 pm

      Thank you! 🙂 xxx

    • sprinkles
      1st April 2015 / 3:21 pm

      Thank you xxx

  3. Diana P.
    19th March 2015 / 8:27 pm

    Η συσκευασία είναι πολύ ιδιαίτερη και μίνιμαλ!
    Αν είναι όντως τόσο καλή για ένα φυσικό αποτέλεσμα που προτιμώ, θέλω πολύ να τη δοκιμάσω!!! 😀 <3

    Diana P. | Cups & Roses

    • sprinkles
      1st April 2015 / 3:37 pm

      Nai einai poli omorfo – mborei ei timi na einai ligo ‘pricey’ kai yparxoun alla sto market gia kaliteres times….. 🙂

  4. 19th March 2015 / 5:03 pm

    Dear Layla, sounds like this mascara is really a good one! Thanks for sharing and testing 🙂 Hopefully you are well and you enjoy already the spring 🙂
    xx from Germany/Bavaria, Rena

    • sprinkles
      1st April 2015 / 3:20 pm

      Thank you so much!!! It’s a lovely mascara but `I do think if you’re on a budget there are other alternatives!!! I am well thank you – yes, enjoying the Spring but we need better weather haha! 🙂 xx

    • sprinkles
      1st April 2015 / 3:19 pm

      Yes!! It’s great!! 🙂 xxx

  5. 19th March 2015 / 1:46 pm

    I’ve never tried anything from CODE Beautiful. I really like mascaras that lengthen – volumizing mascaras can sometimes seem clumpy. Great review!

    Erin | Erin and Katherine Talk Beauty

    • sprinkles
      1st April 2015 / 3:18 pm

      Yes!!! It’s a new brand to me too and this is a lovely mascara – if you’re on a budget you can find more alternatives on the market! 🙂 xxx

    • sprinkles
      30th March 2015 / 9:28 pm

      Yeah – I think it’ll do that to many people which is a shame but I do understand! There are many budget buys that are brilliant too !! 🙂

  6. Kate
    18th March 2015 / 10:18 pm

    This sounds interesting! I’ve never heard of this brand but I like the sound of any mascara that will thicken my lashes. x

    Kate Louise Blogs

    • sprinkles
      30th March 2015 / 9:22 pm

      It’s a new brand to me too but it’s lovely – pricier than normal mascaras but it’s good!! 🙂 xxx

  7. writingmonique
    18th March 2015 / 1:31 pm

    Sounds like a great product! And I LOVE that it isn’t tested on animals. That’s always a big plus!


    • sprinkles
      28th March 2015 / 10:26 pm

      Yes!! It’s really wonderful and that’s a big plus for me too! 🙂 xxxx

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